A strange letter helps Shan Jung silk stockings open the door to international trade
A seemingly insignificant letter can open the door to international trade. Shan Jung International Co., located in Hemei Township, Changhua County, specializes in the manufacturing of a wide variety of silk stockings and pantyhose.
One day, the Changhua County-based company suddenly received a strange letter from a foreign customer living in a small country whose total population is even less than that of a medium-sized city in Taiwan.
That customer got a government tender for hundreds of thousands of pairs of socks. He hopes that Shan Jung International Co. could send a couple of free samples, but was reluctant to pay sample fees and international shipping fees.
Even though both sides had never worked together before, the Changhua County-based manufacturer decided to give it a try and began the bidding and clothing proofing process immediately.
In an effort to meet customer needs, Shan Jung International Co. repeatedly modified its products and eventually solved the problems of size and poor quality. That foreign customer was very satisfied, so Shan Jung International Co. successfully won this international order.
This result gaining recognition from that foreign customer was attributed to dedication and hard work of the company’s team to do a series of high-quality products and win customer trust.
In fact, before the shipping of this international order, that foreign customer also placed another order of hundreds of thousands of pairs of socks. Such results brought a sense of achievement to the firm’s team members.
The Changhua County-based manufacturer believes that the team members could win customer trust because of their hard work, dedication and focus. They not only strived to meet customer needs for the delivery, but also succeeded in grabbing the opportunities of subsequent orders and development of new items. At last, both sides have become important partners for each other.
Shan Jung International Co., established in 1985, is the Taiwan’s well-known silk stockings manufacturer. Creating its own brand “DeParee,” the local manufacturer sent its employees to Japan and Italy to learn how to make elastic silk stockings, and also purchased a full range of the latest raw materials and computerized machines.
Soon after carrying out these strategies, Shan Jung International Co. launched the Taiwan’s first pair of elastic silk stockings under the brand name of DeParee. The Changhua County-based manufacturer replaced nylon silk stockings with elastic silk stockings, thereby triggering enthusiastic reviews in the Taiwan’s socks market. Since then, DeParee has established itself as a leading brand of silk stockings on the island.
Apart from DeParee, Shan Jung International Co. also created the self-owned brands “Bella Belle” for women in 1997 and “Adams” for men in 1999. Its main products include a series of men’s and women’s cotton socks, pantyhose, sports socks, and thermal underwear.
In a bid to satisfy female consumers’ dual needs for health and beauty, Shan Jung International Co. has upgraded the position of DeParee from “Sexy Leg Expert” to “Body Sculpting Expert” since 2005.
The new position combines the concept of health and modern technology to design a series of body sculpting underwear and related products that can help women shape their body, legs, buttocks, waist, abdomen, chest, and arms.
Shan Jung International Co. adopts a one stop manufacturing solution ranging from the purchase of yarn to knitting, vacuuming, sewing, dyeing, packaging and warehouse management. Each step is checked with rigorous quality testing and review.
In addition, the reason that Shan Jung International Co. can win international customers’ trust lies in three major keys – open-minded listening and good communication, problem-solving skills, and strict self-requirements. That’s why its silk stockings can open the door to international trade.
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