Grand Chainly works to promote Taiwanese beverage “bubble tea” culture
In recent years, Taiwan’s bubble tea (a Taiwanese iced tea beverage filled with chewy globules of tapioca) has taken the European markets by storm – even McDonald’s served up a wide variety of bubble black tea including bubble tea for the first time at McDonald’s McCafe locations in Germany. As its international media exposure increased, bubble tea (also known as pearl milk tea) has emerged as the Taiwan’s best-known drink.
Optimistic about the huge business opportunities for bubble tea, Chang Cheng-hsin, General Manager of Grand Chainly Enterprise Co., has been committed to promoting Taiwan’s bubble tea culture by selling a full range of bubble tea equipment and providing a set of products and services to help his customers from Taiwan and overseas to set up their bubble tea shops. The company’s products and services ranging from innovative ideas, machinery, interior decoration to raw materials are all exported from Taiwan.
Grand Chainly Enterprise Co. was founded in May 2003. Its main exports include a series of raw materials of bubble tea, together with bubble tea-related machines and containers.
The raw materials of bubble tea contain a full range of flavored syrup, fruit-juice concentrates, fruit concentrate powders, and pudding powders. Ingredients are chewy tapioca balls, jelly, mini mochi, fruit-juice balls, konjak jelly, and mwaji (powdered sticky rice balls). Grand Chainly Enterprise Co. also provides a wide assortment of tea such as Assam tea, Ceylon black tea, Chinese tea, oolong tea, and Jasmine green tea.
A wide variety of equipment include insulated containers, automatic shaker machines with the CE certification, automatic sealing machines with the CE certification, ice crushers, accurate fructose syrup dispensers/fillers with the CE certification, stainless steel stands for fructose syrup dispensers/fillers. A selection of utensils are plastic cups, paper cups, plastic straw, insulated tea barrels, plastic cup covers, measuring cups, and shakers.
With the experience of many years, the company’s general manager Chang has always upheld the business philosophy of “Profession, Honesty, Enthusiasm, and Devotion” by using online communities and making video recordings to provide the necessary expertise and skills for opening bubble tea shops. Besides, he plans to set up an interactive classroom in the future and creates a series of training programs for beginners who are interested in bubble tea but unfamiliar with the industry of pearl milk tea to help them open their bubble tea shops and teach them the methods of running a bubble tea shop.
The training programs range from the origin of bubble tea to the skills of cook chewy tapioca balls, the ways to name a bubble tea shop, brand design, product taste tests, and the establishment of an official website. The company also offers high-quality raw materials and machines. Chang believes that Grand Chainly Enterprise Co. can provide a wide variety of products and services to meet customer needs.
In a bid to expand overseas markets, Grand Chainly Enterprise Co. also provides its customers all over the world with free samples, including concentrated powder and concentrated syrup, which are shipped by air.
In addition, chewy tapioca balls, developed by Grand Chainly Enterprise Co., obtained the Halal Food Certification on January 10, 2014. The company’s Halal-certified products are expected to enter the Muslim market, thereby generating profits.
The company’s general manager Chang aims to explore the huge business opportunities for Taiwan’s bubble tea. In the future, Grand Chainly Enterprise Co. will establish its longstanding partnerships with customers around the globe. Chang hopes that they can work together to make bubble tea become the Taiwan’s most popular drink, just like sushi of Japan and kimchi of South Korea growing in popularity all over the world.
Taiwantrade ePortal site
